People may more easily discover a location or establishment with outdoor digital signage. Storefronts located on busy thoroughfares might benefit from eye-catching display advertisements. Outdoor digital signage provides considerable benefits over static signs in many situations. The Small Business Administration (SBA) has issued information highlighting the significance of outdoor digital signage as the lowest possible cost and most effective advertising method.
You’ve probably seen movie trailers on outdoor screens, digital billboards on the highway, and digital message centers in front of the high school. With the dramatic price drop, an outdoor digital sign is now a viable option for any application in which the displayed information is dynamic. The use of digital billboards in public spaces is on the rise.
Outdoor digital signage is a relatively new technology that has recently gained popularity. Here are seven facts to know about outdoor digital signage:
1. Outdoor digital signage is designed for efficiency and durability
LED signs have a lifespan of 100,000 hours, or 11.5 years if they are always on. You don’t want to be myopic and purchase a display that will appear aged four or five years from now, so it’s important to remember back eleven years to when graphics and video were less common on outdoor signs than they are now. The gradual phase-out of red LED signage that only used one hue illustrates this trend well. There was a time when this was the go-to sign for message boards in churches and high schools. Now that the price of “all color” LED signs has fallen significantly, there is less demand for a single-color red sign since it appears dated. While finances are crucial, investing in the finest sign you can afford now will pay dividends in the long run, just as the LED pitch analogy suggests.
LED signage for the outdoors is often made to order. It consists of several individual parts that are joined together to form a larger whole. You don’t need an outside casing for them as you would for an LCD screen since they are so tough and resistant to the elements. In light of lamp failure or vandalism, an outdoor LED display may be quickly fixed by swapping out the damaged modules. LED’s image quality could be better than LCD’s, but the farther you are from the sign, the better it appears. Consequently, the intended audience’s viewing distance, the sign’s size, and the kind of message to be shown all play a role in deciding between LCD and LED.
2. Outdoor digital signage is becoming more affordable
LED signs have become much more affordable in recent years, and advances in pixel pitch have enabled even big signs to display crisp text and images. LCD signs are often selected as the main technology for smaller displays like outdoor menus in front of restaurants. These solar-resistant outdoor billboards include luminous panels. Costs have fallen to encourage wider use.
High-brightness liquid crystal display screens in storefronts, LCDs housed in weatherproof housings, outdoor LED message facilities in sign monuments, gas price LED displays, and large-format LED signs mounted on buildings, poles or other sign structures all fall under the category of outdoor digital signage. If your displays are placed significantly from your business, you’ll also need a control system, digital signage software and networking equipment. All of these concerns may be addressed using readily available tools, and professional assistance is available to assist you with the design of your signs.
3. Outdoor digital signage is often used for advertising and marketing
One of the most common uses for outdoor digital signage is advertising and marketing. Outdoor digital signs can be placed in high-traffic areas, such as busy intersections or shopping centers, to grab the attention of potential customers. It can be especially effective for businesses in areas with a lot of foot traffic, as it can help increase brand awareness and drive sales.
4. Outdoor digital signage can be used for information and wayfinding
In addition to advertising and marketing, outdoor digital signage can also be used for information and wayfinding. For example, digital signs at transportation hubs, such as airports and train stations, can provide real-time information about arrival and departure times, cancellations and other important details. Digital signs in public spaces, such as parks and museums, can also provide information about upcoming events, exhibits and other points of interest.
5. Outdoor digital signage can be used for public safety and emergency messaging
Outdoor digital signage can also be used for public safety and emergency messaging. For example, digital signs in public spaces, such as shopping centers and sports stadiums, can provide important information during emergencies, such as severe weather alerts, evacuation instructions, and other critical details. Digital signs placed in high-risk areas, such as airports and public transportation hubs, can also be used to provide real-time information about security alerts and other important details.
6. Outdoor digital signage can be integrated with other technologies
To provide additional functionality, outdoor digital signage can be integrated with other technologies, such as cameras and sensors. For example, digital signs placed in public spaces can be equipped with cameras and sensors to detect and respond to the presence of pedestrians, vehicles and other objects. It can be used for various applications, such as monitoring traffic flow, providing real-time information about parking availability, and more.
7. Outdoor digital signage can be controlled remotely
Outdoor digital signage can be controlled remotely to update and manage content from a central location. It can be especially useful for businesses with multiple locations, as it can help ensure that all signs display the same information. Remote control can also be useful for public safety and emergency messaging, allowing authorities to update and disseminate important information during an emergency quickly.
Outdoor digital signage is a versatile technology for various applications, including advertising and marketing, information and wayfinding, public safety and emergency messaging, and more. Its ability to withstand harsh weather conditions and more affordable prices make it a great solution for businesses and organizations looking to communicate effectively with their audience. With the advancements, it is a great option for companies and organizations looking to engage with their audience in a highly visible and impactful way. Due to the ability to integrate with other technologies, such as cameras and sensors, and the ability to control the content remotely, outdoor digital signage is a powerful tool that can be curated to meet an organization’s specific needs.
People who are always on the go will benefit greatly from the information and advertisements provided by outdoor digital signage as technology advances and becomes more widespread. Companies and organizations that invest in outdoor digital signage today will be in an excellent position to reap the numerous advantages this technology has to offer in the years to come.