Have you ever walked into a restaurant, coffee shop, or quick service restaurant (QSR) and been immediately captivated by the atmosphere, décor, or wall paintings? Or perhaps it was the digital signage food menu that caught your eye. In today’s world, attracting customers is not just about delicious food; it’s also about providing a unique customer experience. This is where digital food menu boards come in – a new display technology that combines digital display technology with the internet.

For centuries, printed menus have been the preferred choice for restaurants to help customers decide where to eat. Many hotels and restaurants also post menus or coupons on advertising display shelves outside to attract customers. While printed menus may meet basic needs, compared to digital menu boards, they are undoubtedly outdated.

Digital signage applied to your QSR or restaurant can entertain guests, help you stand out from competitors, increase sales, increase overall retention, and create happier customers. Here are some ways you can use digital menu signage to enhance the customer experience – and your revenue. Switching from printed signage to digital signage is becoming a common trend for many restaurants. Before discussing digital menu signage further, let’s answer the following question:

Who? Customers

What? Need to advertise a lunch hour meal deal or attract more customers

When? During lunchtime or all day

Where? Screens visible in the restaurant, coffee shop, or QSR

So why are more and more restaurants and entertainment venues using digital menu signage?

Share your product offers digitally Digital menu boards can dynamically display menu items, prices, and daily specials, like lunch hour deals during lunchtime, or feature your newest offering. They can be easily and quickly updated as often as necessary to reflect the most current information.

Reduce perceived wait times and make them forget they’re waiting People are visual by nature – customers want to know their wait time and order status to create a stress-free pick-up area where they can easily grab their order when it’s ready. Digital Menu Boards will captivate your customers while they stand in line, making their wait time fly by.

Easy to update Signonix digital signage menu boards allow for easy updating. They also allow for remote updating of products, special offers, limited-time promotions, and other content from any web browser or even your smartphone.

Maximize space by dayparting Unlike printed menus, digital menu boards enable you to display multiple menus with the same screens, thanks to dayparting. Easily schedule your breakfast, lunch, and dinner menus for specific times of the day.

Upsell and cross-promote more effectively Digital menu boards also offer separate screen zones, enabling you to promote side items, drinks, and specials alongside your menus.

Gain brand loyalty Display product stories, brand videos, and live kitchen cams, with seamless streaming. Showcase what makes your menu stand out from the crowd. Display your social media feeds to gain more followers and generate social proof.

Digital signage menu boards can dynamically display menu items, prices, and daily specials. They are a great way to easily and quickly update information to reflect the most current offerings. To be objective, there were some initial challenges for implementing digital signage, as with incorporating any new idea or technology. With the newest advancements in online ordering, customers can even connect their mobile devices to the restaurant’s digital display and access the same menu items on their phones, including ordering and paying for their meal remotely. All of these features create a more personal and engaging experience for patrons, increasing the likelihood they’ll return and maybe even bring new customers into your business.

If you are interested in learning more about digital signage food menus, Signonix offers professional solutions for all of your digital signage needs, whether you are a restaurant, coffee shop, drive-thru, or QSR.